WhatsApp broadcast channel for critical COP30 coverage

WhatsApp is one of the fastest and most massive pathways for information circulation in Brazil: it’s part of everyday life, has high open rates, and makes sharing in groups and lists effortless. This reach, however, also fuels misinformation about climate change, where rumors and decontextualized content go viral easily. Using WhatsApp itself as an editorial channel—with curation and accessible language—is a direct way to vie for attention, clear up confusion, and accelerate the spread of quality information.

Channel proposal

- Format: 3–5 minute audio messages in a gossip tone (colloquial, “behind-the-scenes,” with hooks and reveals).
- Content: hot topics and news from COP30, backstage insights, quick explainers, fact-checks, and debunks.
- Authorship: climate-focused content creators from social networks, using a very informal, narrative style.
- Frequency: 1–2 audios per day, sent via a WhatsApp broadcast channel.
- Diffusion: encourage organic sharing among people, groups, and across other platforms.
- Objective: expand the reach of critical coverage and counter misinformation with levity, agility, and the appeal of “gossip.”